Apr 26, 2018  
2015-2016 College Catalog 
    
2015-2016 College Catalog [ARCHIVED CATALOG]

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BMK* K103 - Principles of Retailing


3 CREDIT HOURS
This course covers a practical introduction to the principles and practices of retailing in today’s competitive environment. Elements of retail marketing and manage­ment are studied including merchandising, store organization and policies, buying, promotion, image creation, pricing, and customer service. Additional concepts such as trends in retailing, site selection, and personnel policies are also discussed. Students utilize case studies and examples drawn from actual, current retailing activities. They also create their own retail store business plan.



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