May 21, 2018  
2015-2016 College Catalog 
    
2015-2016 College Catalog [ARCHIVED CATALOG]

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BMK* K201 - Principles of Marketing °


3 CREDIT HOURS
Prerequisite: ENG* K101  or ENG* K101S  placement∞ or completion of ENG* K096  with a “C#” grade or better.
This course introduces the four elements of the marketing mix: product decisions, pricing decisions, promotional decisions and distribution decisions. Emphasis is on the importance of marketing research and consumer behavior in the formula­tion of marketing strategies. Students study marketing principles and practices as they are applied to consumer and industrial products and services as well as in not-for-profit organizations. Additional topics include marketing in a global economy, ethics, and marketing information systems. The marketing campaigns of small and large companies are discussed as practical examples. Students develop their own marketing plans using strategy and principles learned in the course.



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