The page uses Browser Access Keys to help with keyboard navigation. Click to learn moreSkip to Navigation

Different browsers use different keystrokes to activate accesskey shortcuts. Please reference the following list to use access keys on your system.

Alt and the accesskey, for Internet Explorer on Windows
Shift and Alt and the accesskey, for Firefox on Windows
Shift and Esc and the accesskey, for Windows or Mac
Ctrl and the accesskey, for the following browsers on a Mac: Internet Explorer 5.2, Safari 1.2, Firefox, Mozilla, Netscape 6+.

We use the following access keys on our gateway

n Skip to Navigation
k Accesskeys description
h Help


Academics
    Three Rivers Community College
   
 
  Dec 16, 2017
 
 
    
2016-2017 College Catalog [ARCHIVED CATALOG]

[Add to Favorites]

BMK* K235 - Public Relations °


3 CREDIT HOURS
Prerequisite: ENG* K101  or ENG* K101S  placement∞ or completion of ENG* K096  with a “C#” grade or better.
This course is a study of the principles and practices of modern public relations as they apply to profit making and not for profit organizations. Students study a practical approach to the methods of establishing and maintaining a positive relationship between an organization and its stakeholders. These stakeholders or “publics” include customers, employees, competitors, stockholders, government, vendors, and society in general. Topics include special events planning, media re­lations planning, and corporate communications. Ethical and social responsibility and negative publicity are also discussed. Students apply their learning by providing public relations skills in a service learning community placement∞ or by developing a public relations campaign as a capstone project.



[Add to Favorites]