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    Three Rivers Community College
   
 
  Nov 21, 2017
 
 
    
2015-2016 College Catalog [ARCHIVED CATALOG]


Advertising/Public Relations Certificate



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Degree Code: KJ10

Certificate Program

Program Coordinator: Irene Clampet - 860-215-9414

This 30 credit certificate program is designed to serve students’ needs and interests in several ways. The certificate provides a skill-based knoledge for entrepreneurs and for individuals seeking entry-level employment in the communications and promotion departments of both large and small businesses. The program can also improve the promotional skills of professionals in profit and not-for-profit organizations.

Students may complete this certificate by completing the courses that are listed below.

Note:


° Course has a prerequisite. Students should check course description.

* Indicates common course numbering within Connecticut Community College system.

Students should consult with their academic advisor regarding the minimum number of credits to be taken at TRCC and limits on non-traditional credits.  25% of TRCC degree requirements must be completed with TRCC coursework.  Up to 50% of degree requirements can be fulfilled with non-traditional credit.  Non-traditional credit includes CLEP/DSST exams, Credit by Exam, APL credit, and Military credit.   

Grand Total: 30


Advertising/Public Relations, Certificate Program Outcomes


Upon successful completion of all program requirements, graduates will be able to:

  1. identify the elements of marketing and their creative application in profit-making as well as not-for-profit organizations in order to satisfy the needs and wants of society.

  2. apply the practical use of marketing strategies, promotional tools and communication techniques in order to pursue a professional career in advertising/public relations.

  3. demonstrate skills in internal and external communication techniques, including verbal, non-verbal, written and technological.

  4. apply knowledge from a cross section of marketing theories to solve marketing problems and develop effective promotional communications.

  5. demonstrate competency in marketing, advertising, public relations and sales presentations, including the use of business software.

  6. explain the role of marketing and its interrelationship with other functional areas in order to achieve organizational goals.

 

 

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