2017-2018 College Catalog 
    
    Oct 18, 2018  
2017-2018 College Catalog [ARCHIVED CATALOG]

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BMK* K235 - Public Relations °


3 CREDIT HOURS
Prerequisite: ENG* K101  or ENG* K101S  placement∞ or completion of ENG* K096  with a “C#” grade or better.
This course is a study of the principles and practices of modern public relations as they apply to profit making and not for profit organizations. Students study a practical approach to the methods of establishing and maintaining a positive relationship between an organization and its stakeholders. These stakeholders or “publics” include customers, employees, competitors, stockholders, government, vendors, and society in general. Topics include special events planning, media re­lations planning, and corporate communications. Ethical and social responsibility and negative publicity are also discussed. Students apply their learning by providing public relations skills in a service learning community placement∞ or by developing a public relations campaign as a capstone project.



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