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Feb 07, 2025
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BMK* K235 - Public Relations ° 3 CREDIT HOURS Prerequisite: ENG* K101 or ENG* K101S placement∞ or completion of ENG* K096 with a “C#” grade or better. This course is a study of the principles and practices of modern public relations as they apply to profit making and not for profit organizations. Students study a practical approach to the methods of establishing and maintaining a positive relationship between an organization and its stakeholders. These stakeholders or “publics” include customers, employees, competitors, stockholders, government, vendors, and society in general. Topics include special events planning, media relations planning, and corporate communications. Ethical and social responsibility and negative publicity are also discussed. Students apply their learning by providing public relations skills in a service learning community placement∞ or by developing a public relations campaign as a capstone project.
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