BMK* K241 - Principles of Advertising °

3 CREDIT HOURS
Prerequisite: ENG* K101 or ENG* K101S placement∞ or completion of ENG* K096 with a “C#” grade or better.
This course surveys the basic elements, functions, and principles of advertising. Emphasis is on advertising’s role as a marketing tool. Students study current advertising campaigns and marketing communication methods. Target marketing, image creation, and ethical aspects of advertising are discussed. Selection of print media, electronic media, and supportive promotional techniques are included. Students create their own comprehensive advertising campaigns using strategies learned in the course.

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BMK* K241 - Principles of Advertising °