2021-2022 College Catalog 
    
    Mar 25, 2025  
2021-2022 College Catalog [ARCHIVED CATALOG]

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BMK* K208  - Social Media Marketing °


3 CREDIT HOURS
Prerequisite: BMK* 201      
Social Media Marketing - Facebook, blogs, YouTube, Twitter and other new technologies have changed and challenged the marketing landscape. By analyzing case studies and examining current uses of social media marketing, students will learn how to harness the power of user-generated content to create buzz, position products, raise brand awareness, and generate sales. The course will emphasize strategies for measuring the effectiveness of social media marketing campaigns.



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