2022-2023 College Catalog 
    
    Feb 07, 2025  
2022-2023 College Catalog
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BMK* K208  - Social Media Marketing °


3 CREDIT HOURS
Prerequisite: BMK* 201      
Social Media Marketing - Facebook, blogs, YouTube, Twitter and other new technologies have changed and challenged the marketing landscape. By analyzing case studies and examining current uses of social media marketing, students will learn how to harness the power of user-generated content to create buzz, position products, raise brand awareness, and generate sales. The course will emphasize strategies for measuring the effectiveness of social media marketing campaigns.



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